ASU Library has organized a TurnitIn programme lecture that took place inside the library on 21 September 2016. The lecture was given by Technoledge Company on the importance of TurnitIn and plagiarism for universities nowadays. The main goal of the lecture was to introduce the audience to the subject of plagiarism in research writing, and the importance of TurnitIn database which is considered to be the largest database for academic research. It also discussed the new concept of feedback that TurnitIn Company is currently adopting in order to help students to learn and improve their research capabilities.